Corporate Information

As one of the nation's largest sporting goods retailers, SPORTSLINK™ Group operates well over 20 stores island-wide here in Singapore.

Who Are We?

SPORTSLINK™ Group is actively involved in two main retail businesses, namely sporting goods (SPORTSLINK™) and books and stationery (Sembawang Book Store). The group started in the late sixties and today has 25 outlets with more than 140 employees in Singapore. We are also embarking on a plan to expand into the regional market.

Our Main Activities

SPORTSLINK™ is primarily a retailer for all major brands of sporting goods. Most of these are well known global brands that are either supplied by agents here or directly imported.

Our Products

SPORTSLINK™ For sports merchandise, we retail major brands like:
Nike, Adidas, Yonex, Diadora, New Balance, Lotto, Converse, Kappa etc.

We are also distributor for Pure Lime, Zoggs, US Master, Fifth Avenue, Kronos and Brooks.

Our Customers

Our customers are mainly students, teenagers and young adults between the ages of 15 and 35 years. Increasing, we are also able to attract families to patronize our sports store and books store.

Our Service Concept & Beliefs

The SPORTSLINK™ Group has always strived to provide personalized service to our customers. To achieve this we trained and cared for our staff like a family; 60% of our staff has been with us for more than 10 years.

Our Strategic Directions

• SPORTSLINK™ Group will extend its coverage to the entire Singapore market, thereby enjoying best economies of scale


• SPORTSLINK™ Group will expand retail into the neighbouring countries


• SPORTSLINK™ Group will strengthen its product sourcing and merchandising by selectively signing up top brand licenses


• SPORTSLINK™ Group will move closer to our target market through direct marketing including electronic commerce