Our Service Concept / Strategic Service Intent

The Sportslink™ Group has always strives to provide personalised service to customers and we believes in "service begins with me." To achieve service excellence and to serve our customers better, we pledged to provide "i Serve" attitude.

i Serve with

• Sincerity
• Enthusiasm
• Responsibility
• Value
• Excellence

i Serve

• Service begins with me
• Always at your service

Sincerity

• Be truthful
• Service from the heart

Enthusiasm

• Attentive to every customer
• Always delighted to help

Responsibility

• Take pride in my work
• Take personal responsibility to help the customers

Value

• Recommend value-for-money product offerings to customers
• Provide accurate and speedy service

Excellence

• I promise and shall deliver
• Innovate for service excellence